Well, not really, I suppose I don’t really know him well enough yet to be able to confirm or deny that. What I do know is Jim has become somewhat legendary in not only our industry, but in the biz dev industry. How do I know this? If you were at Affiliate Summit, you got a chance to see a lineup of some of the most influential people in our industry, all decked out in their ‘Super-Friends’ outfits to support dear Jim.
Photo Taken By Ben Spark
Affiliate Summit was amazing, BUT, this post is about a book, the author of which happened to be ‘Day Two Keynote’ at Affiliate Summit, thus the event is being brought up.
I have had a couple of very brief encounters with Kukral, and I dare say he couldn’t pick me out of a line up. Fair enough, I never have exactly made myself known to him either. Anywho, I saw he was keynoting and of course, I knew about his book, so I decided on Thursday (before Summit, and the day before they announced they were giving the book away for FREE), I ordered my copy and had it overnight delivered so I could read it before the event.
‘The book?’ you ask, is Attention! This Book Will Make You Money.
Did I like the book? Well, I will get to that.
Have you ever heard Jim speak? If not, visit one of his millions of sites or www.thebizwebcoach.com and listen. The way he talks in his vlogs, is exactly the tone he takes in his book. I personally think that he is a very entertaining speaker, the only thing that is different is that instead of recording all in one spin, his book has been edited, edited, and edited so it is all very focused thoughts, and ideas.
The book doesn’t just cover Jim’s theories, proven or otherwise, or just him blabbering on about how his secrets will make you a million bucks. Does he have a few (or more) shameless plugs … sure, but who wouldn’t! The thing is, he talks about real people, and their stories. He specifically interviewed people that he may not have had any or very little contact with previously, and wrote about them. Why is this important? Because, I don’t want to hear about only his clients, and how he got them to their current state of awesomeness .. that’s a media kit .. not a book.
In this book, Jim talks about how to get attention, the good, bad and the ugly. Obviously, I took away some of the bad/ugly for the title of this post. Why? Because as Jim says in his book, ‘Go Negative. Be a jerk!’ My sediment here is, well, I find it doubtful that there are too many bad or negative reviews out there for this book or Jim, but if someone was looking for one, then I got their attention with my title, and am now telling them … YOU … to stop looking, … don’t’ be cheap, this is an awesome book!!
Plus, in regards to the title, Jim seems like a guy that can take a jab on the chin, especially when it has a positive spin.
Do yourself a favor, if you are in need of some motivation, some tips/tricks/ideas, thinking outside of the hat, want to be nosy about how others found their success, or are just bored … pick up the book. I promise you won’t regret it.
Okay, are you still reading? Goooood! I told you in the earlier in this post that they announced that they were giving away Jim Kukral’s book to the first 300 in the keynote. I walked into the room, and politely told the attendant that I didn’t need one. I had already shelled out the cash for one. She followed me half way over to where I felt the acoustics would be best for Jim’s voice, and she practically shoved the thing down my throat … seriously … ‘Oh honey, just take a copy, it’s free. You can always give it to someone else ..’ SO, here’s the scoop. I have an extra copy of the book, Attention! This Book Will Make Your Money, and I am going to give it away … to one of you.
The catch, I want to hear the most outrageous thing you have ever done to get attention for yourself to expand awareness.. good, bad, when you were a kid, or through your business ventures, adult life, or whatever! The best one will get sent a copy of Jim’s book, and maybe, just maybe, I will haul the 2 hours north (or ship it), and beg dear Jim for an autograph for you! I will also throw in a product (yes it’s tangible, and will cost money to send to you) valued at about $140, my treat. It’s not really anything related to Jim, or his book, but a shameless free product plug for one of our merchants.
P.S. Dear Mr. Kukral, this is NOT my answer to your challenge. =)
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