An email just went out in the Vanns.com Affiliate Program. In case you missed it, here’s a copy:
I’m writing to let you know of an upcoming change to our affiliate program and to our commission rates. We are currently offering a 5% (or greater on some items) commission rate.
Unfortunately, we have found that this commission rate is simply not sustainable with the low margins that exist in the Consumer Electronics space. Due to this, we are going to have to lower our commission rates to 4% across the board.
We feel that 4% is still a highly competitive rate. We do understand though, that no one enjoys seeing their earning potential decreased. Unfortunately, this is a decision that we have to make in this instance in order to make the longevity of the affiliate program we offer viable.
We appreciate your understanding in this matter and hope that we can continue to count on you as a valuable partner.
Thank you,
Matt Ranta
Marketing Manager
Vann’s, Inc.
In addition to the commission change, effective February 12th, MadHatter Consulting will no longer be managing the Vanns.com program. Until then, we will be actively taking care of any and all of your needs. We are very sad to see Vanns.com go (It is one of our favs!) and we wish them all the best in the world. We will always be supportive of the program and business!
Matt Ranta, will be resuming management of the program once our services are complete. I encourage you to reach out to him with anything that you may need, he is very responsive and an all around great guy!
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